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The Product-Led Organization
by Todd Olson
Published on 2020-08-21 by John Wiley & Sons

A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.

This Book was ranked at 33 by Google Books

Book ID of The Product-Led Organization is PuT4DwAAQBAJ, Book which was written byTodd Olsonhave ETAG "i6/vnBAZzek"

Book which was published by John Wiley & Sons since 2020-08-21 have ISBNs, ISBN 13 Code is 9781119660910 and ISBN 10 Code is 1119660912

Book which have 272 Pages

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